New AIDA Smart TV App
As the first cruise line in Germany, AIDA Cruises will be releasing an app for Smart TVs. Starting on January 17, 2014, this can be downloaded for free in the Samsung App Store.
After the rapid proliferation of smartphones, Smart TV is the next digital trend in Germany. Carsten Fetzer, Director of E-Commerce, says, “I believe that the use of Smart TVs will increase even further. This will allow us to give a continuously rising number of Smart TV users the opportunity to get to know AIDA cruises and to get inspired for their next vacations.”
In addition to a variety of information on AIDA cruises, the AIDA Smart TV App also offers an extensive media library with several videos on the ships and destinations. And formats like “AIDA Voyage TV” can stir a love of travel in viewers as they sit in their living rooms. More information can be found at www.aida.de/smarttv.
AIDAprima has successfully touched water
On May 3, 2014, at 2 p.m. local time, the dry-dock gates opened for AIDAprima for the first time at the Tategami Plant of Nagasaki Shipyard of Mitsubishi Heavy Industries Ltd. (MHI) in Nagasaki, Japan. The cruise ship has touched water and has successfully demonstrated its ... [more]
AIDA and Futouris start pilot project for sustainable shore excursions
AIDA Cruises is one of the cruise industry's pioneers in "sustainable shore excursions" and continues to expand its options. The cruise line started working with the sustainability initiative Futouris e.V. and the State Chancellery of Mecklenburg-Western Pomerania to ... [more]
BVB on metropolitan tour: 2nd AIDA soccer cruise with Borussia Dortmund's Evonik soccer academy is underway
These 35 young people and their parents are having a particularly athletic Easter vacation: Instead of dyeing Easter eggs, everything revolves around the soccer ball on board AIDAsol. Saturday marked the kick off of the 2nd AIDA BVB soccer camp with the Evonik soccer academy. ... [more]