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AIDA: Number of Facebook Fans reaches Half a Million
Rostock, 29. May 2013
On May 29, 2013, AIDA Cruises welcomed the 500,000th fan on the AIDA Facebook page. With this figure the cruise line is on the top rung in the German tourism industry. AIDA started its presence in the social network Facebook in July 2009. Since then, its fan base has continuously grown.
To celebrate the half-million mark, AIDA started many initiatives involving its social networks. Cakes will be offered on all ten AIDA ships. Crew members are sending video messages from the ships to the AIDA fan community, and the company is offering attractive competitions. In addition to Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, and the company’s own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with its guests and fans.
“Direct contact with our fans is important to us. We are there for them 365 days a year to answer their questions. The fact that we have 500,000 ‘Likes’ shows that our guests like to use this service,” says the Director of E-Commerce Carsten Fetzer.
The Facebook fan page not only offers a lot of information for cruisers and a practical cruise search function, but also the opportunity for an exchange. You can find more information at www.aida.de/aidacommunity.
08. October 2014
AIDA Cruises receives German Fairness Award 2014
The Rostock cruise line AIDA Cruises has received the German Fairness Award 2014.
In collaboration with the news channel n-tv, the German Institute for Service Quality conducted a survey with over 40,000 consumers on the subject of fairness. The survey centered on e.g. ... [more]
30. September 2014
AIDA Cruises: Michael Ungerer and Dr. Monika Griefahn receive 2014 B.A.U.M. Environmental Award
On Monday, September 29, 2014, AIDA President Michael Ungerer and Dr. Monika Griefahn, Chief Sustainability Officer for AIDA Cruises, received the renowned B.A.U.M. Environmental Award in the category “large companies.” The ceremony took place in Hamburg as part of the annual ... [more]
18. September 2014
AIDA Cruises: Dr. Gregor Brendel appointed new SVP Hotel Operations & Guest Experience
As of October 1, 2014, Dr. Gregor Brendel (46) will be reinforcing the AIDA Cruises leadership team as the new Senior Vice President Hotel Operations & Guest Experience. In his new position with the cruise line Dr. Brendel will be responsible for the entire hotel and service ... [more]