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750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
28. October 2014
AIDA receives the Deutsche Kreuzfahrtpreis 2015 (German Cruise Line Award)
A vacation on AIDA’s ships means relaxation and diversions, enjoyment and excellent entertainment. The cruise ship company has now received two awards for its offers: During the annual dinner of the CLIA shipyard association on October 27, 2014 in Hamburg, AIDA won the Deutsche ... [more]
18. October 2014
AIDA Cruises: Dr. Monika Griefahn christens world’s first LNG Hybrid Barge in Hamburg
The world’s first LNG hybrid barge of Becker Marine Systems was christened with the name “Hummel” on October 18, 2014, at Grasbrook Quay in HafenCity Hamburg. The godmother of the inaugural event for the floating LNG power plant for environmentally friendly energy supply of ... [more]
09. October 2014
Exclusive new suite service on board the AIDA fleet
The spacious suites on all ships in the AIDA fleet offer an exceptional cruise experience. And the dream of having a suite doesn’t have to be unaffordable: From the Junior suite to the Premium suite, to the Deluxe variety with private sun deck and up to 87 sqm, AIDA Cruises ... [more]