Main content

News

AIDA Cruises Celebrates the Opening of a New Entertainment House in Hamburg with two Premieres

"Who Wants to be a Millionaire" and "The Voice of the Ocean"
Rostock, 11. December 2013

"Who Wants to be a Millionaire" - starting immediately, Germany's most popular game show will be taking the ocean by storm on board AIDAluna, AIDAsol, and AIDAmar. The show was adapted and licensed for AIDA Cruises as part of an exclusive partnership with Sony Entertainment.
On board AIDA, candidates won’t be playing for money, but rather for a million points. The AIDA audience will be given voting devices, which they can use at the start of the show to play for the chance to be in the Hot Seat. Like in the original show, as the game progresses, the audience can also be used as a lifeline and is given the chance to guess the answer themselves.
A once in a lifetime trip awaits the candidate who makes it to the 15th level of play. The champion will receive a ticket for the 86-day maiden voyage of AIDAprima in early 2015 from Japan to Hamburg. In addition to that, there are many other attractive AIDA trips and prizes to be won.

"The Voice of the Ocean" is being launched in cooperation with Talpa Media starting in early 2014 on AIDAstella, AIDAsol, AIDAluna, and AIDAbella. During all 14-day trips, AIDA guests on board the four ships will get the chance to prove that they have what it takes to be a star.
Only the voice counts! In blind auditions, the best nine casting participants will fight to hear the coveted statement "I want you" from one of the three AIDA coaches, who will be taking up their places in the famous red chairs in the Theatrium. The candidates will be supported by AIDA bands. After each coach has chosen one favorite in the blind auditions, the AIDA audience will choose the winner in the grand finale of "The Voice of the Ocean". A vocal coaching session or an invitation to the auditions of "The Voice of Germany" awaits the winner.

Since 2001, the entire entertainment program for the ten ships of the AIDA fleet has been developed by AIDA Entertainment in Hamburg. The departments of costume design, costume production, and production are now enjoying their new home in 4,360 m² distributed over seven levels in the new Entertainment House in Sankt Pauli. The facilities include an artist stage equipped with the latest technology as well as true to the original Theatrium stages – enough space for the development of new AIDA entertainment content as well as the perfection of existing shows.
In 2013 alone, seventeen new shows celebrated their premieres aboard the ten AIDA ships. Each evening, the artists of the AIDA show ensemble wow 18,000 guests with up to four different shows. Forty-six hours of live entertainment are produced each day by the eight hundred employees and artists of the entertainment department on board. One hundred employees work at the location in Hamburg.

amenue
30. July 2015

Brandwatch Report: AIDA Cruises is Top in Social Media

AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel ... [more]

28. July 2015

AIDA Cruises is looking for the fan of the year

Over 10,120 questions and answers, 131,774 photos, 2,510 trip reports, and now even 100,000 members – these are the impressive numbers behind the largest German-speaking community of a travel company, the AIDA Web Lounge. AIDA Cruises, Germany’s leading cruise line is ... [more]

24. July 2015

AIDA Cruises presents Sustainability Report “AIDA cares 2015"

On July 24, AIDA Cruises presented its current Sustainability Report "AIDA Cares 2015" to the public in Hamburg. It is based on the internationally recognized standard of the Global Reporting Initiative (GRI). The reporting period covers all relevant facts and figures ... [more]