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AIDA’s Kissing Lips greet Rostock from roof of AIDA Home

AIDA Home office complex receives DGNB Gold certification
Rostock, 21. July 2016

Since July 20, 2016, a bright red pair of kissing lips has been greeting Rostock locals and welcoming visitors to the Hanseatic city from the roof of the new AIDA Home office complex in the city harbor. In fact, it’s two pairs of kissing lips to be precise: one facing in the direction of the old town, the other towards Warnow-Ufer. Any number of curious people stopped to watch as the corporate logo with its striking kissing lips and the colorful AIDA letters were installed on the roof of the corporate headquarters of the cruise operator, AIDA Cruises. The creator of the famous AIDA kissing lips – which also adorn the bows of all eleven AIDA ships – is the Rostock artist, Felix Büttner.

The logo on top of AIDA Home weighs 110 kilograms and, thanks to state-of-the-art LED technology, can also been seen from far away at night. The AIDA inscription is around five meters long and 1.4 meters high. The kissing lips are 2.6 meters high and 4.9 meters wide. To give you a comparison: the kissing lips on AIDAprima cover a total area of 150 m², a size that exceeds all decorative painting on the AIDA fleet to date.

Furthermore, the plaques displaying the building’s Gold certification from the German Sustainable Building Council (DGNB) have also been mounted. Last year the new office complex was already awarded DGNB Silver certification. Because new standards for sustainable building have since come into effect at international level, AIDA Home has now been recertified as Gold. This makes the new office complex one of the most sustainable buildings in Mecklenburg-Vorpommern.

AIDA Home’s certification involved the evaluation of a number of criteria including the conservation of natural building materials, renewable primary energy and drinking water, as well as the amount of sealed floor space used, barrier freedom, and heat and noise insulation.

amenue
11. January 2016

AIDA offers service for easier visa applications

Starting now, the cruise company AIDA Cruises is offering its guests a new service that will assist them with visa formalities. To this end, AIDA is teaming up with the market leader for international visas and passports, CIBT VisumCentrale. Guests that have booked an AIDA ... [more]

06. January 2016

AIDA Cruises achieves positive sustainability result in 2015

AIDA Cruises, a pioneer in the German cruise industry when it comes to sustainability, successfully continued in its commitment to reduce emissions in 2015.“We have once again achieved important milestones in environmental protection. Since 2015, AIDAsol is the first cruise ship ... [more]

04. January 2016

AIDA Cruises: Dr. Gerlinde Leichtfried is new Senior Vice President Marketing & E-Commerce

Dr. Gerlinde Leichtfried (39) has been reinforcing the AIDA Cruises leadership team as of January 1, 2016 in her new role as Senior Vice President Marketing & E-Commerce. In this position the native Austrian will be responsible for all brand and product communication, ... [more]