Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
15. February 2016
AIDA Cruises: Discover Europe’s best-known shopping meccas with celeb “shopping queen” Verena Kerth
What woman doesn’t dream of shopping as much as she wants in Europe’s most famous retail meccas? On the new AIDA shopping cruises, celebrities accompany guests to the most fabulous boutiques, offer personal styling tips, and reveal the hottest fashion trends. These tours will ... [more]
12. February 2016
AIDA Cruises is once again Top Employer in Germany
AIDA Cruises was once again recognized as “Top Employer Germany 2016” by the international research company Top Employers Institute. Conducted annually, this study analyzes major employers, and not just in terms of human resources management and strategy. The analysis also ... [more]
11. February 2016
Delicious! Tim Mälzer cooks for AIDA
The cruise company AIDA Cruises is launching a new, fleet-wide collaboration with the famous German TV chef and multi-gastronome Tim Mälzer. In future, he will create truly special culinary experiences for guests on board the AIDA ships and take them on a culinary journey. The ... [more]