Main content
AIDA says “Thank You” to a million Facebook fans
Rostock, 29. January 2016
The cruise company AIDA cruises welcomed its millionth fan to Facebook on January 29, 2016. Germany’s biggest cruise company has thus crossed a magic threshold right on time for its “20 Years of AIDA” anniversary, and it is the leader in Germany in terms of its gigantic fan community.
AIDA Cruises has been on Facebook since 2008 and the number of AIDA fans has been increasing every week since then. The AIDA Facebook page provides information about cruises with AIDA, the latest offers, and lots of interactive competitions, apps, and even live reports on major events. The AIDA online content receives more than 20,000 likes per week.
“We are delighted at breaking this new record. For us it is confirmation that our AIDA Facebook page is giving our guests exactly what they want. We are offering them an interactive platform where they can instantly share their adventures, experiences and emotions,” says Felix Eichhorn, President of AIDA Cruises. “This channel allows us to respond particularly well to our guests’ need for fast information and comprehensive service.”
Facebook and other social media networks have become an important communication channel for AIDA. Apart from Facebook, AIDA is also on Twitter, YouTube and Google+. Furthermore, the company’s own AIDA Weblounge is the biggest German-speaking travel community of any tour operator with over 100,000 members. Across all platforms AIDA reaches a combined total of over 3 million users per week.
This year, numerous activities and campaigns on the various AIDA online platforms are devoted to the “20 Years of AIDA” anniversary. The company launched a new era of cruise travel in Rostock in 1996 with its first ship, today’s AIDAcara. The fleet currently comprises ten ships on which millions of AIDA guests have enjoyed unforgettable and magical vacations.
For further information, please visit www.aida.de, www.facebook.de/aida
15. February 2016
AIDA Cruises: Discover Europe’s best-known shopping meccas with celeb “shopping queen” Verena Kerth
What woman doesn’t dream of shopping as much as she wants in Europe’s most famous retail meccas? On the new AIDA shopping cruises, celebrities accompany guests to the most fabulous boutiques, offer personal styling tips, and reveal the hottest fashion trends. These tours will ... [more]
12. February 2016
AIDA Cruises is once again Top Employer in Germany
AIDA Cruises was once again recognized as “Top Employer Germany 2016” by the international research company Top Employers Institute. Conducted annually, this study analyzes major employers, and not just in terms of human resources management and strategy. The analysis also ... [more]
11. February 2016
Delicious! Tim Mälzer cooks for AIDA
The cruise company AIDA Cruises is launching a new, fleet-wide collaboration with the famous German TV chef and multi-gastronome Tim Mälzer. In future, he will create truly special culinary experiences for guests on board the AIDA ships and take them on a culinary journey. The ... [more]