AIDA: Number of Facebook Fans reaches Half a Million
On May 29, 2013, AIDA Cruises welcomed the 500,000th fan on the AIDA Facebook page. With this figure the cruise line is on the top rung in the German tourism industry. AIDA started its presence in the social network Facebook in July 2009. Since then, its fan base has continuously grown.
To celebrate the half-million mark, AIDA started many initiatives involving its social networks. Cakes will be offered on all ten AIDA ships. Crew members are sending video messages from the ships to the AIDA fan community, and the company is offering attractive competitions. In addition to Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, and the company’s own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with its guests and fans.
“Direct contact with our fans is important to us. We are there for them 365 days a year to answer their questions. The fact that we have 500,000 ‘Likes’ shows that our guests like to use this service,” says the Director of E-Commerce Carsten Fetzer.
The Facebook fan page not only offers a lot of information for cruisers and a practical cruise search function, but also the opportunity for an exchange. You can find more information at www.aida.de/aidacommunity.
Football Fever on AIDA Ships for the Euro 2016 Championship
From June 10th onward, all eyes in the world of football will be on France, and the guests aboard AIDA ships will be at the party too, cheering on and celebrating their favorite teams. Every game of the Euro 2016 Championship will be broadcasted live on all eleven AIDA ships, ... [more]
Premiere in the port of Hamburg: AIDAprima and AIDAsol to be supplied with clean electricity from LNG in Hamburg on May 14
The port of Hamburg will be celebrating a premiere relating to LNG supply this Saturday. On May 14, AIDAprima and AIDAsol will be the first two AIDA ships to be simultaneously supplied with and/or powered with energy produced from LNG (liquefied natural gas) while berthed in the ... [more]
AIDAprima successfully christened
1.6 million visitors of the 827th HAMBURG PORT ANNIVERSARY experienced one of the most spectacular christening events in cruise history. Several millions of people watched the festivities at the harbor, on television, online, and on Facebook when the young actress Emma Schweiger ... [more]