Main content
AIDA Cruises hosts Futouris strategy conference
Cruise line meets with members of the sustainability initiative to discuss new strategies in tourism
Rostock, 09. October 2015
From October 8-9, 2015, AIDA Cruises hosted the Futouris e.V. strategy conference. The sustainability initiative is sponsored by the German Travel Association (DRV). Germany’s leading cruise line, AIDA Cruises, joined Futouris e.V. in 2012 with the aim of promoting sustainable development of tourism destinations in the areas of ecology, biodiversity, and sociocultural responsibility.
A focal subject at the Futouris strategy conference was exchange on organizing and promoting sustainable excursions. A trailblazer in this respect, AIDA Cruises shared its experiences with conference members and presented the results of the project “sustainable land excursions,” which was successfully completed in 2015.
In 2014, AIDA Cruises developed a standardized catalog of criteria for sustainable land excursions in partnership with Futouris e.V., the State Chancellery Mecklenburg-Western Pomerania, and the Leuphana University in Lüneburg. Whether a city stroll through Barcelona, hiking in Norway, or a bike tour through Athens – all AIDA excursions that fulfill the social, ecological, and cultural criteria are marked with a tree symbol. On MyAIDA, guests can inform themselves and book these excursions. AIDA Cruises currently offers 138 sustainable land excursions along with 230 bike and pedelec trips at 160 destinations. These excursions were assessed and developed based on the catalog of criteria. Starting now, the catalog of criteria is available to all Futouris members.
“Our goal was to create a transparent basis of comparison for the sustainability of the individual excursion offers and to base the evaluation on measurable and scientific criteria. Marking our sustainable excursions helps guests make eco-friendly choices,” says Monika Griefahn, Chief Sustainability Officer at AIDA Cruises.
“AIDA and Futouris have successfully demonstrated how sustainable land excursions can be organized and implemented. Other members and destinations can benefit from this expertise as well,” says Hasso von Düring, chairman of Futouris e.V.
Further topics at the strategy conference included the exchange of best practices for saving water on cruise ships and at hotels, measuring and reducing the tourism industry’s contribution to climate change, and marking and promoting sustainable products. The Futouris members also discussed challenges and opportunities for sustainable nutrition and responsible management of food in tourism.
16. September 2016
AIDAperla sets sail for Western Mediterranean in 2017
Following the successful launch of AIDAprima, in 2017 AIDA Cruises will be welcoming her twin ship, AIDAperla, as the twelfth member of the fleet.From September 1, 2017, AIDAperla will be setting sail on four different routes to the pearls of the Mediterranean. This was ... [more]
30. August 2016
AIDA Cruises presents worldwide vacation spots in Berlin
In its 20th year since the founding of the company, AIDA Cruises continues to be one of the most important sponsors of the traditional annual celebration of the Hamburg State Representation in Berlin. Around 3,000 guests from the federal government, Hamburg government, and ... [more]
26. August 2016
Miami Vice or Bollywood? Three AIDA wanderlust routes on winter program for last time
An Oscar-worthy start to your vacation in Miami, or a lengthy voyage of discovery along the west coast of India – these fantastic opportunities will be available for the last time aboard AIDAvita and AIDAaura during the 2016/2017 winter season. After that both ships will set ... [more]