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750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
03. August 2017
New on AIDA cruises: Exploration tours with the Scuddy
Scuddy is a portmanteau of “scooter” and “buddy”. This small electric three-wheel scooter achieved its breakthrough on the TV show “Höhle der Löwen (Germany’s “Shark Tank”) when it instantly won over the investor and experience expert Jochen Schweizer. Now it’s also available on ... [more]
20. July 2017
AIDA stages second world cruise – around South Africa with AIDAaura
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On October 8, 2018, ... [more]
07. July 2017
AIDA Mountain Bike and Racing Bike Weeks
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