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750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
29. March 2018
Bookings now open for new AIDA World Cruise 2019:
Tickets for AIDA’s third world cruise can now been booked. AIDAaura will be setting out from Hamburg on October 28, 2019, on a grand tour around the globe, returning on February 22, 2020. The 117-day world cruise will take travelers to 41 ports in 17 countries on four ... [more]
22. March 2018
Experience the Oktoberfest on the high seas with AIDA
This year, guests on board the entire AIDA fleet can again look forward to plenty of festival tent atmosphere very much embracing Bavarian style. From arm wrestling and veal sausage sucking through to yodeling, there will be something for everyone. The AIDA Oktoberfest Special ... [more]
13. March 2018
AIDAstella with Langnese Happiness Station
From now, guests can look forward to an ice bar by Langnese Happiness Station on the cruise ship AIDAstella. After a beauty treatment at Drydocks World in Dubai from March 3, until March 8, 2018, the new bar was put into operation.
Thus, this ice cream enjoyment is now offered ... [more]