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AIDA: Number of Facebook Fans reaches Half a Million
Rostock, 29. May 2013
On May 29, 2013, AIDA Cruises welcomed the 500,000th fan on the AIDA Facebook page. With this figure the cruise line is on the top rung in the German tourism industry. AIDA started its presence in the social network Facebook in July 2009. Since then, its fan base has continuously grown.
To celebrate the half-million mark, AIDA started many initiatives involving its social networks. Cakes will be offered on all ten AIDA ships. Crew members are sending video messages from the ships to the AIDA fan community, and the company is offering attractive competitions. In addition to Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, and the company’s own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with its guests and fans.
“Direct contact with our fans is important to us. We are there for them 365 days a year to answer their questions. The fact that we have 500,000 ‘Likes’ shows that our guests like to use this service,” says the Director of E-Commerce Carsten Fetzer.
The Facebook fan page not only offers a lot of information for cruisers and a practical cruise search function, but also the opportunity for an exchange. You can find more information at www.aida.de/aidacommunity.
03. July 2018
Cruise ship AIDAperla celebrates first birthday
Guests and crew celebrated AIDAperla’s first birthday last Saturday in radiant sunshine. Celebrity well-wishers included Gil Ofarim. The well-known singer and actor sang the birthday serenade and, performing with his dance partner Ekaterina Leonova, delighted guests with a ... [more]
04. June 2018
AIDA Cruises in a double pack
On Saturday evening (June 2, 2018), the visitors of Rostock-Warnemünde were treated with an impressive sight in the fabulous summer weather: The cruise ships AIDAmar and AIDAbella set sail together from Rostock-Warnemünde at 8.00 p.m.
For the guests aboard AIDAmar, the lines ... [more]
25. May 2018
New addition to the AIDA Cruises fleet: AIDAmira to join the Selection program in 2019
AIDA Cruises is adding a further ship to its fleet in 2019. AIDAmira, as the future cruise ship will be named, will sail for AIDA’s Selection program.
Felix Eichhorn, President AIDA Cruises, explains: “The feedback we have received from our guests and the high demand for our ... [more]