Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
29. October 2018
AIDA Cruises awarded the German Fairness Award for the fifth time in a row
The cruise company AIDA Cruises has once more received the German Fairness Award 2018. In cooperation with the n-tv news station, the German Institute for Service Quality conducted a comprehensive survey among more than 50,000 consumers on the topic of fairness with regard to ... [more]
24. October 2018
PM AIDAnova fueled with liquefied natural gas for the first time
On October 18, 2018, the new AIDAnova became the first cruise ship in the world to be fueled with liquefied natural gas (LNG). In Eemshaven in the Netherlands, the tanker “Cardissa” filled the three special tanks with a total of around 3,500 cubic meters of LNG.Two of the tanks ... [more]
24. October 2018
AIDA among Germany’s best training companies
For the second time in a row, business magazine Capital, together with the talent platform Ausbildung.de and Territory Embrace, has named the "Best Training Companies in Germany". The cruise company AIDA Cruises convinced in the fields of “combined vocational training ... [more]