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750,000 Facebook fans on board

AIDA top-ranking on Facebook
Rostock, 01. July 2014

On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.

“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”

The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.

In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.

amenue
23. November 2018

AIDA Cruises receives the German Gas Industry Innovation Award

On the evening of November 22, 2018, the associations of the gas industry presented the German Gas Industry Innovation Award for the 20th time in Berlin. AIDA Cruises was honored in the category Mobility & Transport for building the world’s first LNG cruise ship, AIDAnova, ... [more]

22. November 2018

AIDA Cruises supports RTL charity marathon with 100,000 euros

The 23rd RTL Charity Marathon will begin at 6:00 p.m. on November 22, 2018. AIDA Cruises will be a partner for the first time, and the cruise company is getting involved in the initiative with a donation of 100,000 euros.

 

As part of this campaign, and under the motto “AIDA ... [more]

21. November 2018

Christmas and New Year’s Eve aboard AIDA

Every year, what is supposed to be a peaceful season ends in shopping frenzies, gift marathons, and family stress. Why not give yourself a gift, leave Santa Claus a message, and enjoy the last days of the year totally relaxed on board one of AIDA’s ships? AIDA Cruises vacations ... [more]