Main content
AIDA Cruises: Cruise vacations “Made in Germany” for the Chinese market starting from spring 2017
Rostock, 13. October 2015
From spring 2017, AIDA Cruises, Germany’s leading cruise line, will deploy one AIDA ship in China all year round to offer cruises from Shanghai for the Chinese market. The company announced this move at the China Cruise Shipping Conference, an annual industry gathering which took place this year for the 10th time in Shanghai.
“Through AIDA’s continuous growth, we have turned Germany into the second largest cruise market in the world. With our Costa brand, we have been working as pioneers in China since 2006 and were the first international shipping company to develop the cruise market there. Enlarging our product portfolio on the fastest-growing market in the world is a strategic step for the further successful development of Costa and AIDA”, said Michael Thamm, CEO of the Costa Group.
AIDA President Felix Eichhorn commented: “We are proud to be providing further important momentum for the emerging Chinese market. AIDA will acquire large numbers of new guests and customers for this still young market with its lifestyle-oriented and innovative products made in Germany. At the same time, we will continue to largely determine the rapid pace of growth on the German market in the future with our four new vessels to be commissioned by 2020.”
Michael Ungerer, former AIDA President, took over as Chief Operations Officer of Carnival Asia in Shanghai on September 1, 2015. For more than 17 years, he was involved in leading positions – ultimately as President – in developing AIDA Cruises into one of the most successful cruise markets in Europe. With his experience, he will make a valuable contribution to realizing AIDA plans for growth in China.
“My team and I are happy to welcome AIDA. The innovative German cruise line will not only broaden the variety of cruise products by meeting the growing demand, but as well strengthen our leading position on the Chinese and Asian market”, says Buhdy Bok, President Costa Group Asia.
The company will announce further details of the deployment of an AIDA ship on the Chinese market at a later date.
18. December 2020
AIDA Cruise & Help once again makes a school wish come true at Christmas: 17th construction project starts in Indonesia!
For the children in the Indonesian village of Kalisoko, a long-cherished dream will come true this Christmas: With the help of donations from AIDA Cruise & Help, they will receive a new preschool that will give even more children permanent access to education as early as ... [more]
07. December 2020
AIDA Cruises – route highlights in summer 2021
The Germany-based cruise company AIDA Cruises offers trips to the most popular destinations in Northern Europe and the Mediterranean with its summer program in 2021. The variety of routes and dream destinations promise unique holiday experiences and unforgettable hours on board ... [more]
06. December 2020
AIDA Cruises opens the Canary Islands season 2020/2021 with AIDAperla
On Saturday, December 5, 2020, at 10:00 p.m., it was time for AIDAperla to cast off in Las Palmas, Grand Canary, for the first trip of the season around the Canary Islands. As the second ship in the AIDA fleet, AIDAmar will be setting off for her holiday trips from December 20, ... [more]