Main content
AIDA Cruises: Cruise vacations “Made in Germany” for the Chinese market starting from spring 2017
Rostock, 13. October 2015
From spring 2017, AIDA Cruises, Germany’s leading cruise line, will deploy one AIDA ship in China all year round to offer cruises from Shanghai for the Chinese market. The company announced this move at the China Cruise Shipping Conference, an annual industry gathering which took place this year for the 10th time in Shanghai.
“Through AIDA’s continuous growth, we have turned Germany into the second largest cruise market in the world. With our Costa brand, we have been working as pioneers in China since 2006 and were the first international shipping company to develop the cruise market there. Enlarging our product portfolio on the fastest-growing market in the world is a strategic step for the further successful development of Costa and AIDA”, said Michael Thamm, CEO of the Costa Group.
AIDA President Felix Eichhorn commented: “We are proud to be providing further important momentum for the emerging Chinese market. AIDA will acquire large numbers of new guests and customers for this still young market with its lifestyle-oriented and innovative products made in Germany. At the same time, we will continue to largely determine the rapid pace of growth on the German market in the future with our four new vessels to be commissioned by 2020.”
Michael Ungerer, former AIDA President, took over as Chief Operations Officer of Carnival Asia in Shanghai on September 1, 2015. For more than 17 years, he was involved in leading positions – ultimately as President – in developing AIDA Cruises into one of the most successful cruise markets in Europe. With his experience, he will make a valuable contribution to realizing AIDA plans for growth in China.
“My team and I are happy to welcome AIDA. The innovative German cruise line will not only broaden the variety of cruise products by meeting the growing demand, but as well strengthen our leading position on the Chinese and Asian market”, says Buhdy Bok, President Costa Group Asia.
The company will announce further details of the deployment of an AIDA ship on the Chinese market at a later date.
04. July 2019
AIDA dances: Motsi Mabuse and the Let’s Dance stars live on board
This year AIDA Cruises will once again be inviting its guests to dance as part of its themed cultural cruises. On AIDAbella’s Christmas and New Year cruise, guests will experience an exhilarating show program with Motsi Mabuse and her dance partners. AIDAdiva will set sail in ... [more]
01. July 2019
Another successful Kieler Woche for AIDA Cruises
AIDA Cruises was event sponsor for the 125th “Kieler Woche” from June 22 to 30, 2019. As the grand finale, AIDA presented the big fireworks display on Sunday evening.
This magnificent show illuminated the night sky over the Förde and turned it into a glittering sea of color. ... [more]
27. June 2019
"Shopping Queen" on AIDAnova: Want to go shopping in the Mediterranean? Apply now!
Second round for the format “Shopping Queen” on AIDA: Four candidates are sought to go on a shopping cruise in the sunny south. The shoot will be from September, 21 till September 28, on AIDAnova in the Mediterranean. Application starts now.
The cruise liner AIDAnova is ... [more]