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The AIDA Feeling: New AIDA Cruises Marketing Campaign Creates Appetite for Cruises
Rostock, 03. September 2013
The cruise company AIDA Cruises is heading into the fall by launching a new marketing campaign.
One of the campaign’s key components is an enhanced logo. In future AIDA will focus on its two trademark symbols: the red puckered lips on the ship's bow and the four bright letters AIDA. The noted Rostock painter Feliks Büttner painted the oceans’ most popular smile for the first time on the bow of an AIDA ship in 1996. Since then it has become one of the best-known trademarks in the tourism industry. The "club ship" as a logo add-on will be dropped. The new slogan - "Unique. Time after time." - evokes that AIDA feeling and describes what guests perceive after an AIDA cruise - an AIDA vacation is beyond comparison and is addictive in the best sense of the word.
"The campaign emphasizes our claim to offer quality right down to the smallest detail and thus provide our guests with a unique vacation. To this end we have systematically updated our trademarks and our logo. Our objective is to convey that sense of premium quality and individuality that an AIDA cruise offers, especially to new customers," says Robert Styppa, Vice President Marketing at AIDA Cruises.
Michael Samak, CEO of Saatchi & Saatchi Germany and Switzerland, adds: "The new brand strategy and marketing campaign focuses on positive feelings and emotional imagery." This is Saatchi & Saatchi’s and market leader AIDA’s first joint campaign. Saatchi & Saatchi has been AIDA's lead marketing campaign agency since November 2012.
Effective immediately, the new advertising motifs in nationwide daily newspapers and magazines will create an appetite for cruises on board AIDA ships. From the end of September on, TV commercials can also be viewed on virtually all German channels.
17. July 2019
AIDA ship visits now in Copenhagen
This summer, for the first time ever, those interested in a cruise will have the chance to visit a ship of the AIDA fleet in the Danish capital, Copenhagen. AIDA Cruises has already been offering people the opportunity to take a tour of an AIDA ship in German ports, Mallorca or ... [more]
15. July 2019
AIDAcara: First call in Bremerhaven
In celebration of AIDAcara’s maiden call in Bremerhaven, Captain Manuel Pannzek welcomed numerous guests from the city of Bremerhaven, port management and the tourist industry on board for the traditional plaque ceremony on Saturday, July 13, 2019.
With Bremerhaven, AIDA ... [more]
12. July 2019
AIDA Cruises presents latest sustainability report: World's first LNG-operated cruise ship, AIDAnova, commissioned in 2018
In the latest edition of “AIDA cares” the company documents further progress on its way to emission-neutral cruising. As early as 2023, 94 percent of all AIDA guests will be sailing on ships that can be fully operated with low-emission liquefied natural gas or, in port, with ... [more]