Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
17. July 2019
AIDA ship visits now in Copenhagen
This summer, for the first time ever, those interested in a cruise will have the chance to visit a ship of the AIDA fleet in the Danish capital, Copenhagen. AIDA Cruises has already been offering people the opportunity to take a tour of an AIDA ship in German ports, Mallorca or ... [more]
15. July 2019
AIDAcara: First call in Bremerhaven
In celebration of AIDAcara’s maiden call in Bremerhaven, Captain Manuel Pannzek welcomed numerous guests from the city of Bremerhaven, port management and the tourist industry on board for the traditional plaque ceremony on Saturday, July 13, 2019.
With Bremerhaven, AIDA ... [more]
12. July 2019
AIDA Cruises presents latest sustainability report: World's first LNG-operated cruise ship, AIDAnova, commissioned in 2018
In the latest edition of “AIDA cares” the company documents further progress on its way to emission-neutral cruising. As early as 2023, 94 percent of all AIDA guests will be sailing on ships that can be fully operated with low-emission liquefied natural gas or, in port, with ... [more]