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AIDA: Number of Facebook Fans reaches Half a Million
Rostock, 29. May 2013
On May 29, 2013, AIDA Cruises welcomed the 500,000th fan on the AIDA Facebook page. With this figure the cruise line is on the top rung in the German tourism industry. AIDA started its presence in the social network Facebook in July 2009. Since then, its fan base has continuously grown.
To celebrate the half-million mark, AIDA started many initiatives involving its social networks. Cakes will be offered on all ten AIDA ships. Crew members are sending video messages from the ships to the AIDA fan community, and the company is offering attractive competitions. In addition to Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, and the company’s own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with its guests and fans.
“Direct contact with our fans is important to us. We are there for them 365 days a year to answer their questions. The fact that we have 500,000 ‘Likes’ shows that our guests like to use this service,” says the Director of E-Commerce Carsten Fetzer.
The Facebook fan page not only offers a lot of information for cruisers and a practical cruise search function, but also the opportunity for an exchange. You can find more information at www.aida.de/aidacommunity.
16. March 2013
AIDAstella christened! Ten godmothers and a big firework display light up the new cruise ship
The new cruise ship, AIDAstella, was christened at a special ceremony held in Warnemünde on the evening of March 16, 2013. The most emotional moment was the remarkable ceremony in the Theatrium when a total of ten godmothers performed the actual christening with the words: “You ... [more]
16. March 2013
AIDAstella christening opens new cruise season in Warnemünde
The first arrival of AIDAstella in Warnemünde today signals the opening of the new cruise season, with the ship passing by the pier heads at the entrance to the port at 7.45 a.m. this morning. A parade of boats with tugs, buoy tenders and passenger vessels with hundreds of ... [more]
14. March 2013
The countdown has started: the new cruise ship, AIDAstella, will be christened in Warnemünde on Saturday
The new cruise ship, AIDAstella, is on her way to Warnemünde. She will be christened at a special ceremony to be held in the Baltic Sea seaside resort on March 16, 2013. The ship with the resplendent puckered lips will pass by the pier heads at around 8.30 on Saturday morning, ... [more]