New AIDA Smart TV App
As the first cruise line in Germany, AIDA Cruises will be releasing an app for Smart TVs. Starting on January 17, 2014, this can be downloaded for free in the Samsung App Store.
After the rapid proliferation of smartphones, Smart TV is the next digital trend in Germany. Carsten Fetzer, Director of E-Commerce, says, “I believe that the use of Smart TVs will increase even further. This will allow us to give a continuously rising number of Smart TV users the opportunity to get to know AIDA cruises and to get inspired for their next vacations.”
In addition to a variety of information on AIDA cruises, the AIDA Smart TV App also offers an extensive media library with several videos on the ships and destinations. And formats like “AIDA Voyage TV” can stir a love of travel in viewers as they sit in their living rooms. More information can be found at www.aida.de/smarttv.
Two-star chef delights guests on AIDAluna
The AIDA gourmet crew is taking a culinary journey through the Caribbean Islands from February 23, 2014 to March 9, 2014. Two-star chef Peter Knogl, AIDA head chef Günther Kroack, and award-winning sommelier Gunnar Tietz are leading the way. This savory journey includes a ... [more]
AIDA: Number of Facebook Fans reaches Half a Million
On May 29, 2013, AIDA Cruises welcomed the 500,000th fan on the AIDA Facebook page. With this figure the cruise line is on the top rung in the German tourism industry. AIDA started its presence in the social network Facebook in July 2009. Since then, its fan base has ... [more]
Joint commission model for AIDA and Costa in Germany
The new, joint commission model for AIDA Cruises and Costa Cruises for fiscal year 2014/2015 was unveiled on May 22, 2013, as part of a Costa Cruises incentive trip for the top salespeople in 2012. One hundred of the top sales partners were introduced to the details of the new ... [more]