Main content
750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
01. August 2013
AIDA supports flood victims in Germany
AIDA Cruises held a large raffle to benefit flood victims even as the devastating floods were still cutting through Germany. The ten ships in the AIDA fleet were able to raise a total of 100,000 euros to help in the relief effort. AIDA Cruises and guests are donating this money ... [more]
31. July 2013
AIDA Cruises Stands up for the Environment
Acting sustainably is a high priority for AIDA Cruises. The cruise line has been engaged in the conservation of a pristine environment and clean oceans as well as being active in the preservation of biological diversity and wildlife for many years now. The company actively ... [more]
23. July 2013
First AIDA Tennis Cruise with Bernd Karbacher
As part of a themed voyage from November 2nd to the 9th, 2013, everything on cruise ship AIDAsol revolves around one of the most popular sports - tennis. Former tennis pro Bernd Karbacher will come along on the 7-day voyage.The voyage aboard cruise ship AIDAsol leads from ... [more]