AIDA’s Kissing Lips greet Rostock from roof of AIDA Home
Since July 20, 2016, a bright red pair of kissing lips has been greeting Rostock locals and welcoming visitors to the Hanseatic city from the roof of the new AIDA Home office complex in the city harbor. In fact, it’s two pairs of kissing lips to be precise: one facing in the direction of the old town, the other towards Warnow-Ufer. Any number of curious people stopped to watch as the corporate logo with its striking kissing lips and the colorful AIDA letters were installed on the roof of the corporate headquarters of the cruise operator, AIDA Cruises. The creator of the famous AIDA kissing lips – which also adorn the bows of all eleven AIDA ships – is the Rostock artist, Felix Büttner.
The logo on top of AIDA Home weighs 110 kilograms and, thanks to state-of-the-art LED technology, can also been seen from far away at night. The AIDA inscription is around five meters long and 1.4 meters high. The kissing lips are 2.6 meters high and 4.9 meters wide. To give you a comparison: the kissing lips on AIDAprima cover a total area of 150 m², a size that exceeds all decorative painting on the AIDA fleet to date.
Furthermore, the plaques displaying the building’s Gold certification from the German Sustainable Building Council (DGNB) have also been mounted. Last year the new office complex was already awarded DGNB Silver certification. Because new standards for sustainable building have since come into effect at international level, AIDA Home has now been recertified as Gold. This makes the new office complex one of the most sustainable buildings in Mecklenburg-Vorpommern.
AIDA Home’s certification involved the evaluation of a number of criteria including the conservation of natural building materials, renewable primary energy and drinking water, as well as the amount of sealed floor space used, barrier freedom, and heat and noise insulation.
AIDA Night of the Proms 2013
The top stars for the AIDA Night of the Proms 2013 have now been confirmed: Morten Harket of A-ha, Amy Macdonald, The Baseballs, and John Miles will go live on stage this year with a symphony orchestra of 75 musicians. Mark King, the frontman and bassist of Level 42, is also on ... [more]
AIDA Recognized for Environmentally Friendly Fleet Management with the Green Fleet Award
On September 11 at the IAA in Frankfurt, AIDA Cruises was given the Green Fleet Award 2013 in recognition of its environmentally friendly fleet management. The prize is awarded each year by TÜV Süd and honors the most innovative and economical ideas for more environmental ... [more]
The AIDA Feeling: New AIDA Cruises Marketing Campaign Creates Appetite for Cruises
The cruise company AIDA Cruises is heading into the fall by launching a new marketing campaign.One of the campaign’s key components is an enhanced logo. In future AIDA will focus on its two trademark symbols: the red puckered lips on the ship's bow and the four bright letters ... [more]