Main content
750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
11. December 2013
AIDA Cruises Celebrates the Opening of a New Entertainment House in Hamburg with two Premieres
"Who Wants to be a Millionaire" - starting immediately, Germany's most popular game show will be taking the ocean by storm on board AIDAluna, AIDAsol, and AIDAmar. The show was adapted and licensed for AIDA Cruises as part of an exclusive partnership with Sony ... [more]
15. November 2013
New gift vouchers for an AIDA cruise available now
Just in time for the holiday season, AIDA is now offering gift vouchers. Already in fall and winter, gift recipients can look forward to an exciting AIDA cruise. There are gift vouchers for any budget as sums can be selected between €5 and €500. The voucher comes in four ... [more]
24. October 2013
AIDA is the Service Champion 2013
AIDA occupies the first place in Germany's largest service ranking once more and has been recognized with the golden seal in the area of service quality. AIDA prevailed over nine other cruise lines to achieve the highest value in customer service experienced in the cruise ... [more]