Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
07. February 2014
Mariella Ahrens is enjoying her vacation on AIDAdiva
On January 31, 2014, actress Mariella Ahrens checked in on board AIDAdiva. On her well-deserved vacation, the cruise took her to the Persian Gulf with United Arab Emirates, Oman, and Bahrain.
Known from diverse popular German TV- and film productions, the actress spent time ... [more]
06. February 2014
AIDA Cruises is main sponsor of the 825th HAMBURG PORT ANNIVERSARY
In 2014, AIDA Cruises is once again the main sponsor of the HAMBURG PORT ANNIVERSARY. From May 9th to 11th, 2014, over a million people are expected to attend the largest maritime festival in the world. This year, three AIDA ships will grace the port’s anniversary with their ... [more]
31. January 2014
AIDA Cruises celebrates roofing ceremony of the new office building complex
On January 31, AIDA Cruises celebrated the roofing ceremony of its new office building complex, AIDA Home, at the Rostock city harbor. The company used this traditional ceremony as a chance to thank all construction companies and partners involved. Seven months after the ... [more]