Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
17. January 2013
AIDAstella: floating Wellness Oasis with a Scandinavian design
Classic natural materials like wood and stone, as well as fresh and natural colors invite guests to spend a relaxing time on AIDAstella. The generously sized Body & Soul area is flooded with light and covers an area of 2,602 square meters, making it one of the largest ... [more]
04. January 2013
Exclusive cooperation: AIDA and Hamburg Planetarium travel to the stars together gemeinsam zu den Sternen (Kopie 1)
AIDA Cruises and the Hamburg Planetarium will cooperate exclusively in the future to ensure star-studded enjoyment on board AIDA’s ships. The first project will commence on the maiden voyage of AIDAstella from March 17 – 28, 2013. Thomas W. Kraupe, Director of the Hamburg ... [more]