Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
22. February 2013
Easter surprises from AIDA
After a snowy winter, the days are now getting longer again and spring is not too far away. And Easter is just a few weeks round the corner. AIDA Cruises is offering lots of surprises for all those who would like to meet the Easter Bunny on board. The onboard program ... [more]
14. February 2013
AIDAstella: “Utopia” – entertainment from another star!
“Utopia” is the name of the show created exclusively for AIDAstella. The show will celebrate its premiere on the maiden voyage of the 10th AIDA cruise ship from March 17 - 28 March, 2013. In a search for another world, the singers, dancers and acrobats of the AIDA show ensemble ... [more]
13. February 2013
Start of bookings for the AIDA Catalog 2014/2015
Today marks the start of bookings for cruises from AIDA’s 2014/2015 catalog. Bookings can be made for a total of 462 cruises to 160 destinations between March 2014 and April 2015. In addition to detailed descriptions of the destinations, those interested in cruise vacations can ... [more]
09. February 2013
AIDAstella: first voyage under the stars
The new cruise ship, AIDAstella, successfully completed its first journey on the River Ems after docking at the Ems Wharf in Emden at around 1.30 p.m. on Saturday, February 9, 2013.At midnight on Saturday – earlier than planned – AIDAstella cast off from Papenburg accompanied by ... [more]