Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
On occasion of this year's World Ports Conference in Hamburg Michael Ungerer, President of AIDA Cruises and Chairman of Cruise Association CLIA, spoke to representatives of the main port cities in the world on June 4th, 2015.
Ungerer talked about the development of the cruise industry in the German market and economic impacts of this increasingly important industry. He focused particularly on the port of Hamburg, which has become one of the leading cruise destinations in Northern Europe. He also presented the opportunities and challenges associated with the growth of the cruise industry.
"The demand for cruises continues. Between 2014 and 2017 the capacity of German cruise lines will grow by 42.9 %. By 2016 we want to reach the 2 million mark in Germany and there may also be a further million guests on top in the upcoming 3 to 4 years," said Ungerer. However, this can only be achieved, if all responsible parties start to think about the necessary requirements today. "The existing infrastructures of the Year 2015 will not be sufficient for this," Ungerer underlines.
Another key issue in the cooperation between cruise companies and ports is the continuous improvement of environmental performance.
"Sustainable management and the consistent protection of the environment are the guarantee for being able to successfully offer cruises in the future," said Ungerer.
Overall, AIDA Cruises will invest around 100 million euros in environmental and climate protection until 2016 and thus bring new technologies like a comprehensive exhaust gas treatment system, onshore power supply and LNG operation on the road. With this pilot project for the energy supply of cruise ships using LNG while being berthed in ports, which is thus far unique worldwide, AIDA Cruises and Becker Marine Systems have opened a new chapter for environmental protection in the port of Hamburg on May 30, 2015.
"Who Wants to be a Millionaire" - starting immediately, Germany's most popular game show will be taking the ocean by storm on board AIDAluna, AIDAsol, and AIDAmar. The show was adapted and licensed for AIDA Cruises as part of an exclusive partnership with Sony ... [more]
Just in time for the holiday season, AIDA is now offering gift vouchers. Already in fall and winter, gift recipients can look forward to an exciting AIDA cruise. There are gift vouchers for any budget as sums can be selected between €5 and €500. The voucher comes in four ... [more]
AIDA occupies the first place in Germany's largest service ranking once more and has been recognized with the golden seal in the area of service quality. AIDA prevailed over nine other cruise lines to achieve the highest value in customer service experienced in the cruise ... [more]
Today the cruise line AIDA Cruises opens booking for AIDAprima. The new flag ship will come into service in March of 2015 and after a world tour from Japan to Hamburg, the ship will offer trips to the great metropolises from the Hanseatic city year round.AIDA club members have ... [more]