Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
04. August 2015
AIDA Cruises announces changes for the winter program 2015/2016
AIDA Cruises informs guests and sales partners about current itinerary changes for the winter season 2015/2016.AIDAstella, previously planned in the Western Mediterranean, will take over the voyages originally planned with AIDAprima from Dubai and Abu Dhabi, between November ... [more]
31. July 2015
Richard Welge is new Vice President Customer Experience of AIDA Cruises
Richard Welge (49) is the new Vice President Customer Experience of AIDA Cruises. He reports directly to Michael Ungerer, President of AIDA Cruises, in this newly created position. "I am delighted to have Richard Welge on board as an experienced professional who will help ... [more]
28. July 2015
AIDA Cruises is looking for the fan of the year
Over 10,120 questions and answers, 131,774 photos, 2,510 trip reports, and now even 100,000 members – these are the impressive numbers behind the largest German-speaking community of a travel company, the AIDA Web Lounge. AIDA Cruises, Germany’s leading cruise line is ... [more]
24. July 2015
AIDA Cruises presents Sustainability Report “AIDA cares 2015"
On July 24, AIDA Cruises presented its current Sustainability Report "AIDA Cares 2015" to the public in Hamburg. It is based on the internationally recognized standard of the Global Reporting Initiative (GRI). The reporting period covers all relevant facts and figures ... [more]