Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
A school for Madagascar: On its 10th anniversary, AIDAblu donates 85,000 euros
Rostock, 11. February 2020
On February 9, 2020, AIDAblu celebrated its 10th anniversary. Rather than cake and gifts, AIDAblu’s two captains, Peter Schade and Tönnies Kohrs, and their crew had a heartfelt wish: “With each visit, Madagascar has become more and more special to us.” The idea to collect donations for a school formed. “It was very important to us to give something lasting back to the people who live there, and to make a difference,” Kohrs explains.
A number of raffle events and auctions have taken place on board AIDAblu since its Madagascar season began in November 2019. Thanks to the tremendous generosity of AIDA guests and crew, the donation sum hoped for was quickly reached. In celebration of the ship’s 10th anniversary, a donation to the amount of 85,000 euros was presented to the AIDA Cruise & Help initiative. The donation will go entirely into the construction of a new elementary school in Madagascar with two buildings and six classrooms for around 350 pupils.
“We’re delighted to have achieved this ambitious donation goal within just three months. Especially in light of the impressions we have gained of Madagascar, it makes us happy that we will soon be making education possible for 350 children in Bemaneviky. I’m convinced that this is just the right investment in the country’s future,” said Captain Kohrs.
Since 2019, AIDA Cruises has united all of its charitable projects under the umbrella initiative AIDA Cruise & Help. Through a variety of events and donations, the cruise line has already financed the construction of twelve schools. The first school completely financed with donations from the AIDA Cruise & Help initiative was opened in May 2019 in Cebu, Philippines. Every donation helps: Guests can donate on board the AIDA fleet or in advance while booking the cruise on myAIDA. Those who’d like to support these projects with a sum of their own choice can also make donations on the initiative’s website www.aida.de/cruiseandhelp.
AIDAblu was christened on February 9, 2010, by Jette Joop in Hamburg. Since 2018, the ship has been sailing the Indian Ocean and taking thousands of guests to the beautiful wonders of the Seychelles, Mauritius, and Madagascar.
Rostock, February 11, 2020
31. July 2015
Richard Welge is new Vice President Customer Experience of AIDA Cruises
Richard Welge (49) is the new Vice President Customer Experience of AIDA Cruises. He reports directly to Michael Ungerer, President of AIDA Cruises, in this newly created position. "I am delighted to have Richard Welge on board as an experienced professional who will help ... [more]
30. July 2015
Brandwatch Report: AIDA Cruises is Top in Social Media
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel ... [more]
28. July 2015
AIDA Cruises is looking for the fan of the year
Over 10,120 questions and answers, 131,774 photos, 2,510 trip reports, and now even 100,000 members – these are the impressive numbers behind the largest German-speaking community of a travel company, the AIDA Web Lounge. AIDA Cruises, Germany’s leading cruise line is ... [more]
24. July 2015
AIDA Cruises presents Sustainability Report “AIDA cares 2015"
On July 24, AIDA Cruises presented its current Sustainability Report "AIDA Cares 2015" to the public in Hamburg. It is based on the internationally recognized standard of the Global Reporting Initiative (GRI). The reporting period covers all relevant facts and figures ... [more]