Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
01. February 2016
Changes of the itineraries for AIDAstella and AIDAaura in spring and summer 2016
We have received numerous requests from our guests who wished to rebook their journey to Turkey to another holiday destination following recent incidents there. We will be contacting all AIDA guests who have already booked an Eastern Mediterranean cruise with AIDAstella. We have ... [more]
29. January 2016
AIDA says “Thank You” to a million Facebook fans
The cruise company AIDA cruises welcomed its millionth fan to Facebook on January 29, 2016. Germany’s biggest cruise company has thus crossed a magic threshold right on time for its “20 Years of AIDA” anniversary, and it is the leader in Germany in terms of its gigantic fan ... [more]
21. January 2016
AIDA New Year’s Raffle: 100,000 euros for SOS Children’s Village
AIDA Cruises is supporting the children’s aid organization “SOS-Kinderdorf e.V.” with a donation of 100,000 euros. This sum was raised by the New Year’s Raffle that is traditionally held on board the ships of the AIDA fleet on December 31. This year the donation will again ... [more]
11. January 2016
AIDA offers service for easier visa applications
Starting now, the cruise company AIDA Cruises is offering its guests a new service that will assist them with visa formalities. To this end, AIDA is teaming up with the market leader for international visas and passports, CIBT VisumCentrale. Guests that have booked an AIDA ... [more]