Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
AIDA Cruises: Cruise vacations “Made in Germany” for the Chinese market starting from spring 2017
Rostock, 13. October 2015
From spring 2017, AIDA Cruises, Germany’s leading cruise line, will deploy one AIDA ship in China all year round to offer cruises from Shanghai for the Chinese market. The company announced this move at the China Cruise Shipping Conference, an annual industry gathering which took place this year for the 10th time in Shanghai.
“Through AIDA’s continuous growth, we have turned Germany into the second largest cruise market in the world. With our Costa brand, we have been working as pioneers in China since 2006 and were the first international shipping company to develop the cruise market there. Enlarging our product portfolio on the fastest-growing market in the world is a strategic step for the further successful development of Costa and AIDA”, said Michael Thamm, CEO of the Costa Group.
AIDA President Felix Eichhorn commented: “We are proud to be providing further important momentum for the emerging Chinese market. AIDA will acquire large numbers of new guests and customers for this still young market with its lifestyle-oriented and innovative products made in Germany. At the same time, we will continue to largely determine the rapid pace of growth on the German market in the future with our four new vessels to be commissioned by 2020.”
Michael Ungerer, former AIDA President, took over as Chief Operations Officer of Carnival Asia in Shanghai on September 1, 2015. For more than 17 years, he was involved in leading positions – ultimately as President – in developing AIDA Cruises into one of the most successful cruise markets in Europe. With his experience, he will make a valuable contribution to realizing AIDA plans for growth in China.
“My team and I are happy to welcome AIDA. The innovative German cruise line will not only broaden the variety of cruise products by meeting the growing demand, but as well strengthen our leading position on the Chinese and Asian market”, says Buhdy Bok, President Costa Group Asia.
The company will announce further details of the deployment of an AIDA ship on the Chinese market at a later date.
11. February 2020
A school for Madagascar: On its 10th anniversary, AIDAblu donates 85,000 euros
On February 9, 2020, AIDAblu celebrated its 10th anniversary. Rather than cake and gifts, AIDAblu’s two captains, Peter Schade and Tönnies Kohrs, and their crew had a heartfelt wish: “With each visit, Madagascar has become more and more special to us.” The idea to collect ... [more]
08. February 2020
AIDA sets sail for Hamburg
AIDA Cruises is sending a total of eight ships to the Elbe during the 2020 cruise season. These ships will dock in the Hanseatic City 97 times. AIDAcara is kicking off the nine-month AIDA season at the metropolis on the water with its arrival on February 8, 2020. Along with ... [more]
07. February 2020
Twelve schools in just one year: AIDA Cruise & Help launches further construction projects
The traditional Christmas and New Year’s Eve raffle on board all AIDA ships was another great success last year. With an amazing total donation sum of 160,000 euros, AIDA guests and the crew contributed to new school construction projects initiated by AIDA Cruise & Help. ... [more]
30. January 2020
Extra Time for AIDAs "All Inclusive Summer"
From 30 January 2020, AIDA Cruises will be offering the new AIDA PREMIUM ALL INCLUSIVE tariff. This allows guests to enjoy a maximum on holiday freedom at a special price and with optimum cost control.The tariff is valid for many AIDA summer cruises starting from a length of 7 ... [more]