Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
AIDA Cruises: Cruise vacations “Made in Germany” for the Chinese market starting from spring 2017
Rostock, 13. October 2015
From spring 2017, AIDA Cruises, Germany’s leading cruise line, will deploy one AIDA ship in China all year round to offer cruises from Shanghai for the Chinese market. The company announced this move at the China Cruise Shipping Conference, an annual industry gathering which took place this year for the 10th time in Shanghai.
“Through AIDA’s continuous growth, we have turned Germany into the second largest cruise market in the world. With our Costa brand, we have been working as pioneers in China since 2006 and were the first international shipping company to develop the cruise market there. Enlarging our product portfolio on the fastest-growing market in the world is a strategic step for the further successful development of Costa and AIDA”, said Michael Thamm, CEO of the Costa Group.
AIDA President Felix Eichhorn commented: “We are proud to be providing further important momentum for the emerging Chinese market. AIDA will acquire large numbers of new guests and customers for this still young market with its lifestyle-oriented and innovative products made in Germany. At the same time, we will continue to largely determine the rapid pace of growth on the German market in the future with our four new vessels to be commissioned by 2020.”
Michael Ungerer, former AIDA President, took over as Chief Operations Officer of Carnival Asia in Shanghai on September 1, 2015. For more than 17 years, he was involved in leading positions – ultimately as President – in developing AIDA Cruises into one of the most successful cruise markets in Europe. With his experience, he will make a valuable contribution to realizing AIDA plans for growth in China.
“My team and I are happy to welcome AIDA. The innovative German cruise line will not only broaden the variety of cruise products by meeting the growing demand, but as well strengthen our leading position on the Chinese and Asian market”, says Buhdy Bok, President Costa Group Asia.
The company will announce further details of the deployment of an AIDA ship on the Chinese market at a later date.
04. March 2018
AIDA Cruises appoints Germany’s first female cruise ship captain
Starting now, Nicole Langosch (34) will be in charge of AIDAsol. This makes her the first female captain in the AIDA fleet and highest-ranking woman on a cruise ship in Germany.
Nicole Langosch was born in Osterode/Harz and grew up in Herborn in Hesse. Sailing was her first ... [more]
01. March 2018
Vacation ahoy! AIDAprima and AIDAperla present new staterooms for families
The cruise line AIDA Cruises is setting standards again for the perfect vacation for the whole family. On the two cruise ships AIDAperla and AIDAprima, the new veranda staterooms Deluxe with Lounge allow occupancy for five people for the first time.
Families with three children ... [more]
27. February 2018
AIDA Cruises continues its successful growth path by ordering a third cruise ship from the Meyer Werft shipyard
In 2023, the German market leader for cruises vacation will put another ship of its new generation into service. AIDAnova, the first newbuilt of this ship class, will join AIDA Cruises’ fleet this autumn. She will then be followed by the two sister ships of this series in spring ... [more]
10. February 2018
Big reception for AIDAcara world travelers in Hamburg
On Saturday morning, February 10, 2018, around 6:30 a.m., it was time: AIDAcara returned from the first world tour in the history of AIDA to its “home port” of Hamburg. The ship had cast off on a 116-day cruise around the world with around 1,100 guests on board on October 17, ... [more]