Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
04. March 2018
AIDA Cruises appoints Germany’s first female cruise ship captain
Starting now, Nicole Langosch (34) will be in charge of AIDAsol. This makes her the first female captain in the AIDA fleet and highest-ranking woman on a cruise ship in Germany.
Nicole Langosch was born in Osterode/Harz and grew up in Herborn in Hesse. Sailing was her first ... [more]
01. March 2018
Vacation ahoy! AIDAprima and AIDAperla present new staterooms for families
The cruise line AIDA Cruises is setting standards again for the perfect vacation for the whole family. On the two cruise ships AIDAperla and AIDAprima, the new veranda staterooms Deluxe with Lounge allow occupancy for five people for the first time.
Families with three children ... [more]
27. February 2018
AIDA Cruises continues its successful growth path by ordering a third cruise ship from the Meyer Werft shipyard
In 2023, the German market leader for cruises vacation will put another ship of its new generation into service. AIDAnova, the first newbuilt of this ship class, will join AIDA Cruises’ fleet this autumn. She will then be followed by the two sister ships of this series in spring ... [more]
10. February 2018
Big reception for AIDAcara world travelers in Hamburg
On Saturday morning, February 10, 2018, around 6:30 a.m., it was time: AIDAcara returned from the first world tour in the history of AIDA to its “home port” of Hamburg. The ship had cast off on a 116-day cruise around the world with around 1,100 guests on board on October 17, ... [more]