Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
AIDA Cruises grows more quickly than the overall market once again in 2012
Cruise guests are again prepared to spend more money on quality
Rostock, 01. March 2013
AIDA Cruises, the leading cruise operator in Germany, once again grew more strongly than the cruise market as a whole last year. “Despite the difficult market environment at the beginning of the year, we are experiencing continued interest in cruise vacations with AIDA”, says Michael Ungerer, President of AIDA Cruises. “The demand for AIDA Cruises also developed very well in 2012”, adds Ungerer. In 2012, the Rostock-based cruise operator welcomed 632,700 guests on board its nine cruise ships.
Michael Ungerer, who has headed AIDA Cruises as President since mid-2012, particularly emphasizes the growing willingness of guests to again pay a reasonable price for good quality on board. “Thanks to our high quality standards, our excellent service and the most modern environmental standards, 94% of all our guests stated that they were highly satisfied with what we offer. Quality has its price and our guests are prepared to pay this. They know they can rely on us.”
Michael Ungerer extended his sincere thanks to all AIDA sales & marketing partners, saying: “Without the trusting cooperation of our external sales partners in over-the-counter sales, we would not have been able to conclude the past year so successfully.”
AIDA Cruises is also aiming for further growth with more product innovations over the coming year. The company is commissioning yet another new ship in a few days in the form of AIDAstella. By 2016, the AIDA fleet – one of the most modern and energy-efficient cruise ship fleets in the world – will increase to 12 ships, offering cruises in the Mediterranean, around the Canary Islands, in the North Sea and Baltic Sea, in the Caribbean, North and South America, Dubai as well as Asia. The company is supported in the sales and marketing of its cruises by 12,860 tourism partners in Germany, Austria and Switzerland. AIDA Cruises currently employs around 6,000 personnel from 25 countries, with 5,200 of them working on board and 800 at the company’s registered offices in Rostock and Hamburg.
AIDA Cruises will be represented at this year’s ITB trade fair in Hamburg (Stand 102 in Hall 6.2.A).
Rostock, March 1, 2013
28. September 2018
Show premiere on board AIDAluna
It‘s not just the ship and its destinations that make up a cruise with AIDA, but also the award-winning entertainment program on board.
The new show „Augenblick“ (engl. „Moment“) celebrated its premiere on board AIDAluna. The show is a new music and artistry program in which ... [more]
28. September 2018
AIDA Cruises receives renowned Green Cruising Award 2018 for “Green-Cruising” Project
In the context of the 32rd two-day long Stuttgart Controlling and Management Forum, the Green-Controlling-Award 2018 was granted by the Péter-Horváth foundation on September 19, 2018. This year’s awardee is AIDA Cruises with its “Green Cruising” Project. Senior Vice President ... [more]
11. September 2018
Groundbreaking partnership for environmentally friendly cruise tourism in Mecklenburg- Western Pomerania
On September 11, 2018, around 280 executives of AIDA Cruises welcomed the prime minister of Mecklenburg- Western Pomerania, Manuela Schwesig at the AIDA Management Days in Rostock. The occasion was marked by the signing of a Declaration of Intend between AIDA Cruises, the state ... [more]
31. August 2018
AIDAnova named!
AIDAnova named! 25,000 Celebrate in Papenburg at the AIDA Open Air with Star DJ / Producer David Guetta
Cruise company AIDA Cruises has named its latest ship AIDAnova on Friday evening. The spectacular naming ceremony took place at the completely sold-out AIDA Open Air at the ... [more]