Main content

AIDAstella with innovative environmental technology

First ship from AIDA Cruises with the very latest equipment for treating ballast water
Rostock, 28. February 2013

With the commissioning of its 10th ship, AIDA Cruises continues to pursue its ongoing commitment to the environment in a consistent way.
AIDAstella is the first ship in the AIDA fleet to be fitted with highly modern equipment for the treatment of ballast water. Treating the so-called ‘ballast water’ prevents microorganisms from spreading beyond their hereditary waters. “This is a further important contribution to protecting sensitive eco-systems”, says Monika Griefahn, Director of Environmental and Social Issues at AIDA Cruises.

Using sea water to stabilize a ship means that plankton and other microorganisms are taken in on a regular basis. This water is stored in the ballast water tanks and discharged back into the sea as required. The new ballast water treatment plant avoids microorganisms being carried into other eco-systems, spreading there and possibly displacing other species.

This is just one example of the commitment shown by AIDA Cruises in the area of protecting the environment and the climate, with the cruise operator also launching other initiatives in 2012.

“We already operate 3-liter ships, making us the pioneer of the cruise industry. This was confirmed in 2012 by experts at Germanischer Lloyd in an independent report. Our fleet has already been prepared for the use of shore power. In summer 2012, we gave the signal, together with Becker Marine Systems, for the development of an LNG Hybrid Barge for the alternative supply of energy to cruise ships while in port. We are not only talking about the use of the most modern environmental technology; we also demonstrate how this can be used successfully in economic terms”, emphasizes Monika Griefahn. Since 1990, the company has reduced its fleet’s fuel consumption by 70%.

AIDA Cruises operates one of the most modern and environmentally friendly fleets in the world. In addition to technological innovations for reducing fuel consumption and emissions, conserving biodiversity is also a major priority for the company. AIDA Cruises has documented its commitment since 2007 in the ‘AIDA cares’ sustainability report, which is published annually. This is based on the Global Reporting Index (GRI). The 2012 sustainability report will be published on March 12, 2013.

For further information and videos featuring AIDAstella, please visit www.aida.de/aidastella. Everything you need to know about AIDA Cruises’ commitment to the environment can be found at www.aida.de/aidacares.


Rostock, February 28, 2013

04. April 2019

Most trusted by customers: AIDA is cruise industry leader

The annual “Trusted Brands” consumer survey conducted by the “Reader’s Digest” magazine has named AIDA Cruises as Germany’s most trustworthy cruise company.

The magazine asked consumers to say which brand they trust so much that they would recommend it to their family or ... [more]

03. April 2019

Live Entertainment Award for AIDAnova ship christening

AIDAnova's christening was awarded the prize for the best "cooperation of the year" at the festive presentation of this year's Live Entertainment Awards (LEA) in Frankfurt.

With this award, the jury honored an extraordinary event that was realized together with ... [more]

21. March 2019

A really big adventure: Bookings open for AIDA world cruise 2020/2021 with AIDAaura

Following the huge success of past world cruises, AIDA is now launching its fourth world cruise. The highlights on this 117-day XXL adventure are wonderful, distant destinations such as Tierra del Fuego and Cape Horn, Sydney and the Australian island of Tasmania, Mauritius and ... [more]

05. March 2019

AIDA cruise for a day

On many different dates, AIDA Cruises offers guests the chance to visit a ship of the AIDA fleet – ideal for those thinking of taking a cruise. Apart from existing tours in Hamburg, Kiel and Warnemünde, guests can now also visit AIDA ships in international ports such as Palma de ... [more]

Pressekontakt

 

Hansjörg Kunze
Vice President Communication & Sustainability

E-Mail: presse@aida.de