Main content

Bamboo bikes on AIDA’s World Cruise

Rostock, 26. November 2019

On the 3rd AIDA World Cruise, there will be 70 very special “my Boo” bicycles on board AIDAaura. What makes them unique is the unusual material used for the frames. Bamboo is a wonderful, renewable material that is strong as steel and light as aluminum. The springy quality of bamboo bikes makes them especially comfortable for AIDA guests to ride. In addition to the classic mountain bike version, there is also a choice of pedelecs equipped with an electric auxiliary motor.

“We’ve been using the bamboo bikes on shore excursions ranging from Madeira to Mindelo to Rio de Janeiro and they are very robust. Guests enjoy the cycling comfort and find the sustainable aspect just fantastic,” said Frank Bönsch, Director Shore Excursions at AIDA Cruises, after the first trials. “We’re pleased to bring this project on board AIDAaura to the entire world, together with our guests, as kind of ambassadors of bamboo bikes,” Bönsch added.

AIDA guests are also riding their bamboo bikes for a good cause. My Boo is a young social business from Kiel that funds social projects in Ghana with the proceeds. With the bike sales, the company finances and runs its own school in Ghana, creating secure and fairly paid jobs at the same time. Around 80 hours of craftsmanship are invested in each bicycle frame. After a very thorough quality check, the frames are painted and then transported to Kiel where they are assembled by hand into finished bikes.

In the next few days, AIDAmira, who’s joining the AIDA fleet on November 30, 2019, will also receive 70 my Boo bamboo bikes. AIDAcara and AIDAvita are receiving theirs in the middle of 2020. With its purchase of around 300 bamboo bikes for its four Selection ships, AIDA Cruises is supporting an innovative product, a targeted social project, and sustainable business. 

AIDA Cruises has published more information on its environmental and sustainability commitment in the current sustainability report AIDA cares 2019 at www.aida.de/aidacares.

The bamboo bikes can also be purchased in the AIDA online shop. The men’s AIDA bamboo cross bike is selling e.g. starting from 2,199 euros. More information at www.aida-onlineshop.de.

05. June 2019

AIDA Cruises launches new social media series

On June 6, 2019, AIDA Cruises is launching its new HR campaign. For the first time, the cruise line is presenting life and work on board from the perspective of potential applicants. In the video series “The Crew Journey – Ready for the job of your lifetime?” three candidates ... [more]

29. May 2019

AIDA Cruises presents Tour Operator Service Award for 2018/2019 winter season

AIDA Cruises has presented the Tour Operator Service Award for the second time. The cruise company asked its guests as part of a large-scale survey which excursions in the 2018/19 winter season had been their favorites. Thousands of guests gave their feedback on the excursions ... [more]

23. May 2019

AIDA opens first school in the Philippines financed by donations

On May 9, 2019, AIDA Cruises celebrated the inauguration of the first school in Cebu, Philippines, built with donations from the AIDA Cruise & Help initiative. Felix Eichhorn, President AIDA Cruises, symbolically cut the ribbon in front of the building and opened the newly ... [more]

17. May 2019

AIDAprima starts 2019 summer season in Kiel

On Friday, May 17, 2019, AIDA President Felix Eichhorn and Captain Marc-Dominique Tidow welcomed the port’s Managing Director Dr. Dirk Claus and Harbormaster Michael Schmidt aboard AIDAprima in Kiel for the traditional plaque exchange.

Until October 2019 AIDAprima will be ... [more]

Pressekontakt

 

Hansjörg Kunze
Vice President Communication & Sustainability

E-Mail: presse@aida.de