Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
15. August 2019
AIDA Cruises: start of construction for the second LNG cruise ship at the Meyer Werft shipyard in Papenburg
On August 15, 2019, the first steel cut took place at the Meyer Werft shipyard in Papenburg for the sister ship of AIDAnova, the world’s first cruise ship that is fully powered with low-emission liquefied natural gas (LNG). Just a few days ago, AIDA Cruises was awarded the Blue ... [more]
12. August 2019
AIDAnova is the first cruise ship to receive the “Blue Angel” certification for its eco-friendly ship design
“We are very honored to receive this recognition of our long-standing commitment to protecting the marine environment and reducing emissions. Together with the Meyer Werft shipyard in Papenburg we built AIDAnova, the world’s first cruise ship, which is operated entirely with ... [more]
08. August 2019
AIDA Cruises: Alexander Ewig is the new SVP Marketing
With Alexander Ewig, an international marketing & digital expert is joining AIDA Cruises’ management team starting on September 1, 2019.In this position, he will be responsible for the entire brand communication, including direct sales and e-commerce.“One of the biggest ... [more]
01. August 2019
AIDA Cruises starts new round of job training
On August 1, 15 young people will start their job training with the cruise company AIDA Cruises and at the AIDA Customer Center. Ten future travel agents will be joining the AIDA Customer Center in August. AIDA Cruises, meanwhile, will gain a media designer, an industrial ... [more]