News

The AIDA Feeling: New AIDA Cruises Marketing Campaign Creates Appetite for Cruises

The cruise company AIDA Cruises is heading into the fall by launching a new marketing campaign.One of the campaign’s key components is an enhanced logo. In future AIDA will focus on its two trademark symbols: the red puckered lips on the ship's bow and the four bright letters ... [more]

AIDA Cruises invests 100 million euros into protecting the environment

AIDA Cruises is once again setting environmental protection standards with its upcoming generation of ships that will be put into service in 2015 and 2016. The new ships will feature a comprehensive filter system to reduce emissions.

AIDA President Michael Ungerer: "With ... [more]

AIDA is Most Family-Friendly Cruise Company

AIDA Cruises has been voted Germany's most family-friendly cruise company. The family-friendly policies of over 300 corporations from 35 industry sectors were rated in a survey by ServiceValue Ltd., covering all of Germany. Around 35,000 families with one or more children were ... [more]