We reward loyalty to AIDA! What was previously our frequent traveler program became the AIDA Club in 2011. This bonus program rewards days spent on board with attractive club benefits. Our guests don’t even have to register: After only ten days’ cruising within a five-year period, they automatically start to enjoy various complimentary benefits. With a greater number of days, for example we award on-board vouchers, invite guests to participate in club meetings or give them the chance to enjoy exclusive culinary highlights. Frequent travelers also receive their own personal log-in details for the AIDA Club portal. By the end of 2011, the AIDA Club already had 650,000 members, and in 2012, we are aiming for 800,000. Our online information platform for members has also been very well received. By the end of 2011, almost 117,000 members had registered there. By the end of 2012, we would like to increase this figure to 150,000 and encourage members to be proactive in helping to shape the club.
