Responsible growth ensures our long-term success. With our comprehensive quality concept, we assume a leading role in making a commitment to the environment and the community and we contribute to increasing the added valued in our economic sector. We continued to grow in 2014, employing new personnel and adding to our fleet.
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AIDA Cruises is one of Germany’s fastest growing and most financially successful tourism companies. In 2014, we employed a staff of 6,900 from 40 nations – 6,000 on board and 800 ashore in Rostock and Hamburg. With its 10 cruise ships, AlDA currently operates and markets one of the most state-of-the-art fleets in the world. The ships are operated in compliance with the highest international quality, environmental, and safety standards. By 2020, the AIDA fleet will expand to 14 ships. AIDA Cruises is managed by Michael Ungerer (President) and Paul Soulsby (Senior Vice President Shared Services and CFO). The managing staff is remunerated according to their responsibilities and performance.
AIDA Cruises has been part of the Carnival Corporation since 2004. Within the group, AIDA Cruises is allocated to the continental European Carnival subsidiary Costa Crociere S.p.A. in Genoa. As the subsidiary of a company that is listed on the stock exchange, AIDA Cruises does not issue its own statements regarding the company’s utilization rates, operative results or special developments. You can find information on the consolidated balance of the Carnival Group in the Carnival Corporation Annual Reports.
The economic success of AIDA Cruises is based on trusting business relations and the compliance with strict ethical standards. The company has committed to this in its Code of Business Conduct and Ethics. The obligatory principles listed in this include: our special promise of high quality to our guests, a company culture that is characterized by respect and appreciation, fairness in dealing with our partners, suppliers and competitors along with a high degree of exactitude and integrity in business transactions. To prevent corruption, we offer training to raise the awareness of our employees and familiarize them with the Anti-Corruption Guideline of the Carnival Group. This Guideline establishes that all business relations with port authorities, suppliers and other third parties have to be formed under consideration of the Foreign Corrupt Practices Act (FCPA) of the United States. There are no violations of legal provisions for the reporting period in 2014.
Our employees and numerous partners play an important role in the economic success of AIDA Cruises. We work with 11,615 tourism partners in Germany, Austria, and Switzerland, who support us in selling and marketing our cruises. Around 325 suppliers work for the hotel, wellness, and excursions divisions; 185 suppliers work for Food & Beverage; and 1,154 suppliers and service providers come from the areas of technology, new builds, and docks. We also cooperate with 200 port and excursion agencies in 190 harbors and 73 countries. Last year we worked together to make it possible for 835,622 guests to enjoy the best time of the year on board our ships – namely their vacation.
