Our sustainability strategy

At AIDA, we show our guests the most beautiful places in the world. We work to preserve an environment with clean seas and fresh air, and to maintain biological diversity. In concrete terms, that means that we act with foresight, invest in more efficient technologies and work in close collaboration with partners from science and research. We use resources effectively and, wherever possible, we recycle them in technological and biological processes. We take a “cradle to cradle” approach to procurement and purchasing, and set store by environmentally friendly and recyclable products.

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Environment

The safety and satisfaction of our guests is our utmost priority. Our employees greet guests with the fabled AIDA smile. They are ambassadors of an attitude to life based on tolerance, mutual appreciation and respect of cultural diversity. Our employees are the cornerstone of our corporate culture and ensure high-quality service for our guests. That is why we continually invest in their training and professional development. We also pay attention to fair working conditions and the sustainable manufacture of products in dealings with contractors and suppliers. We share our success with the community by means of donations and sponsorships in compliance with our donations regulations.

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Guests satisfaction
Employees

Protecting the environment and social responsibility are indispensable to future business success. We at AIDA are convinced of this. We want to be pioneers – in economic, social and ecological terms. In order to ensure that we continually develop and improve, we invite our partners, friends and critics to engage in dialog with us.

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Success