Our guests will get a sense of the AIDA crew’s exceptional commitment to service at every possible opportunity. We are delighted by all the positive feedback we receive in person on board, in the mail, on social media, and also from external institutions. In 2014, we were recognized as a Service Champion for the fourth time for the highest rated customer service experience
Our guests are important to us, which is why we offer special benefits to loyal guests with the AIDA Club. Guests who have spent at least 10 days on board AIDA over the past five years become members of the AIDA Club and are automatically sent their personal login data to access the AIDA Club portal. You can thus become a permanent member of our ever-expanding AIDA family, which grew to over 900,000 in 2014 alone. Using the club portal, you can look up information such as your club status and associated benefits throughout the year. Depending on the number of days spent on board, the benefits range from special club meetings and free offers to onboard credit and culinary highlights. Our onboard club meetings give members the chance to talk with the crew outside the day-to-day interactions. We also get our club members actively involved in AIDA activities as part of the club program. Furthermore, we actively incorporate what our guests would like to see in our products. For example, we asked all members to help us decide what the new design should be for the new PREMIUM travel documents.
We will be launching the new AIDA Club on October 1, 2015. Even as soon as the first AIDA voyage, this new club will offer all members exclusive benefits and discounts in the form of credits and Internet packages as well as offers in the AIDA online shop. Starting with this new AIDA Club all our members will earn "sea miles" with every AIDA vacation that will be credited to them after their trip. For the first time, they will be calculated based on the length of the cruise, the price bracket, and the stateroom category. In addition to the current Blue, Red, Yellow, and Green club levels, we will be adding a new Gold level to show our special appreciation and offer exclusivity for our guests who have the most sea miles. Moreover, after the relaunch our guests as young as 16 will now also be able to collect sea miles and enjoy benefits and discounts for teens.
The new AIDA Club will be launched on October 1, 2015, giving all existing club members ample time to learn all about the new developments. A guest's allocation to a given level in the new club model is based on the guest's level as of September 30, 2015. The existing club model remains in place until that date. Cruises that extend beyond October 1, 2015, but started before that date will be counted based on the new concept. We are guaranteeing all of our club members that the club level they reach by September 30, 2015 cut-off date, will be maintained for one year.
Special benefits for loyal guests is what we offer our frequent travelers with the AIDA Club program.
