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Training and professional development

Training and professional development

Recognizing skills and developing strengths

At the AIDA Academy, our training and professional development center in Rostock, we bring courses of study as well as training and development programs together under one roof. This is the best way to ensure the bi-directional transfer of expertise and to make sure that practical on-board experiences are integrated into research innovations. In November 2014 we moved the AIDA Academy into our new office complex AIDA Home in the city harbor of Rostock. Our maritime simulation center for nautical and technical officers, which covers an area of 200 square meters, is located at the former premises of the AIDA Academy in Neuer Markt, Rostock. This is where the officers and junior staff receive regular training in the mastery of safe navigation methods and the technical operation of the ship. This training far exceeds the requirements of international safety standards.

When training on the full-mission bridge, maneuvers that account for influencing factors such as swell, wind, current, various sight conditions and precipitation can be simulated 1:1 on the 220 degree panoramic screens. Training is conducted in the regions of the world that AIDA cruise ships visit, including the ports of Hamburg, Bangkok, and Singapore as well as busy areas like the Kadet Trench, the Norwegian fjords, and the Bosporus.

We use the bridge simulator to conduct equipment and system training programs for new officers and students. The engine room simulator reenacts the operation of the on-board machinery, simulates emergency scenarios and offers team and individual exercises.

Training and professional development

Since November 2013, we have linked the bridge simulator and the engine room simulator to create an innovation in European simulation technology. As a result, we are now able to conduct even more complex safety exercises under almost realistic conditions.

Since 2014, our crew has also been training for the operation of the first ship of the new AIDA ship generation – AIDAprima – which will begin service in October 2015. One of AIDAprima’s special features is its Azipod propulsion. Here the drive system lies in a streamlined pod and can be rotated around the vertical axis by 360 degrees. We introduced specific Azipod training sessions for the operation of this drive system in 2014 together with the system’s manufacturer.

We are planning the expansion of our simulation center and training opportunities in 2015. An increasing number of captains and officers from Costa will complete nautical and technical training in Rostock along with the AIDA managers. The open exchange of experiences and intensive cooperation with our colleagues at Costa offer great benefits. The crews are learning with and from each other in order to ensure the safety of our crew and guests as well as a safe and smooth ship operation at all times.

In addition to on-site training courses, simulations, and workshops, we also use modern methods such as blended learning and e-learning to help our employees gain qualifications. This also includes the web-based learning management system known as AIDA Expert, which our employees can access 24 hours a day from anywhere with Internet access for independent learning. The training catalogue includes all of the courses that AIDA offers as well as mobile learning modules on occupational health and safety, management standards, data protection, as well as technical and soft skill training. Our goal is to make online training as realistic as possible. For this reason, we are continuously developing AIDA-specific programs that are precisely tailored to the different job specifications on board. This is also why the training content has been enhanced with special modules such as ethics and compliance courses as well as German, Italian, and English courses. In 2014, we once again expanded the target group-specific offerings for specialty training, e-learning, management training, and language courses.

We increased the number of training seminars by 26 percent compared to the previous year. In order to train as many on-board employees as possible on issues related to health, environmental protection, and safety (8,434 employee training workshops), we added four extra HESS trainers (HESS = Health Environment Safety Security) to our fleet in 2013. As a result, we were able to roughly quadruple the number of training seminars on board last year. We increased the number of Hess trainers to seven in 2014.

Training and professional development

We also employ seven training managers on board of our fleet in 2014, who are instructing our crew in technical areas, providing management and soft-skill training as well as offering language courses in German and English. In 2014, we were able to increase the number of training workshops for land-based employees from 684 to 750. More detailed figures on the education and advanced training can be found under AIDA in figures.

In order to recruit the best talent and appropriately prepare them for a job on board, we currently offer three courses of study: nautical science, marine engineering, and marine electrical engineering. We also offer commercial training programs in dialogue marketing at our customer center. AIDA Cruises has offered a trainee program in hotel management since 2012. Now that the first successful graduates are occupying attractive positions on board about a year and a half later, the second round of our hotel management trainees went aboard the AIDA fleet in 2014.

Studying and vocational training at AIDA means being at the heart of it all from the very start, experiencing the divisions and team spirit at the company, and becoming part of the AIDA crew. Our declared goal is to provide sound training that will allow our students and apprentices to take on interesting challenges and seize opportunities within the company. From day one, we grant comprehensive insight into the corporate structure as well as the various responsibilities and areas related to the respective course of study or training program. Our students and apprentices will always find competent contacts on our crew to accompany and support them through their training.

The Germany Scholarship (Deutschlandstipendium) provides financial support for high achieving, motivated students to allow them to successfully focus on earning their degree. AIDA Cruises has participated in the project for the third time in 2014 and is once again sponsoring two students at the University of Rostock.

Information about all other courses of study is available on the AIDA Academy page.

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