“AIDA cares” is not only the name of our sustainability program, it is also an expression of our corporate culture. We make our commitments out of conviction – and in a variety of areas. We want to make a contribution to sustainable development and take on responsibility with our commitment to the community. Thanks to our commitment, employees, partners and all economic stakeholders can see what we stand for and what is important to us. It goes without saying that we want to share our successes and we give back to the community in the form of donations and sponsorships. We allocate these funds in line with our donation guidelines. That means that decisions are taken based on defined criteria and are always transparent.
Every year we team up with our guests to support social projects in crisis regions, for example with a New Year’s Eve raffle. In 2013 we were deeply moved and shocked as we at AIDA Cruises followed the news about the devastation in the Philippines caused by Typhoon Haiyan. Around 800 employees on board the AIDA fleet were from the regions hardest hit. AIDA Cruises and Costa Crociere immediately provided 100,000 US dollars of unbureaucratic emergency aid for affected crew members of both cruise lines. Their fate and that of their fellow countrymen prompted a tremendous response from the guests and crew members aboard AIDA Cruises, who were ready and willing to come to their aid. With the “AIDA Help for the Philippines” initiative and the annual New Year’s raffle on board the AIDA fleet, AIDA Cruises collected more than 223,700 euros in total donations for the victims of Typhoon Haiyan. The sum benefitted the SOS Children’s Villages in the Philippines as well as affected AIDA crew members and their families.
In the aftermath of the catastrophic flooding in Germany in 2013, AIDA Cruises also spontaneously held a donation raffle aboard its ten ships. The proceeds of 100,000 euros were donated to Germany’s Relief Coalition “Aktion Deutschland Hilft” to assist flood victims.
Sport is a key component of the AIDA experience, both on board and ashore. That’s why we support our sports patrons in the disciplines of rowing, cycling, football, golf, hockey and marathon in our AIDA Sports Crew. AIDA Cruises also promotes culture. Since 2002, we have been the main sponsor of the Mecklenburg-Western Pomerania festival – one of the largest classical music festivals in Germany.
Finally, we are highly committed to our headquarters in Rostock and have been a partner for various social and cultural events and institutions in the region for many years. We support maritime organizations such as the German Seafarers' Mission as well as the University of Rostock, the Rostock University of Music and Theatre, the local School Music Weeks, and the Rostock Zoo.
Please see our current list of donations for an overview of all the institutions we supported in 2013. Most of the partnerships were established many years ago.
