We provide our guests with interactive platforms via social media and the AIDA web lounge. They can use these to exchange their opinions about AIDA. This doesn’t just benefit life and dialog within the communities – we too gain from the exchange. It provides us with daily feedback and we can contact our guests just as simply and easily as they can contact us.
In 2012, our Facebook fans increased to a total of 400,000. In addition to the latest news, video clips and information about AIDA, we also provide an up-to-date platform on Facebook for direct interaction. Furthermore, the content shared by users provides those interested in cruise vacations with a personal and unbiased insight into the AIDA world. Without a doubt, this provides valuable assistance for many followers as they plan their next dream vacation. In this way, the community offers real added value to both our fans and our potential guests. At AIDA, these platforms allow us to receive valuable tips about how we can make further improvements.
The AIDA weblounge is another important pillar of our online interaction. Naturally, in addition to this, we are active on YouTube, Twitter and Google+, where we also provide information about vacationing with AIDA. It is also swell that it’s possible to be in contact with the rest of the world, even at sea: Our ships are all equipped with Internet.
And to make searching for and booking a future vacation as easy and uncomplicated as possible, we are working continually on ensuring our Internet pages are user-friendly. This offers our guests a convenient opportunity to book their dream vacation – and preserve the environment at the same time thanks to paper savings.
