UNITED we are COLORFUL,
we show RESPECT,
we have PASSION, we build TRUST – 
for a SAFE, SUCCESSFUL and SUSTAINABLE future.

As an AIDA family, we bear responsibility for each other. The health of our crew and guests always comes first. For this reason, we have taken various measures on board to ensure the safety of all crew members and guests. 

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Identifying strengths and promoting potential is a fundamental aspect of our successful corporate philosophy. That is why we support our employees with training and further education that is specially geared toward the cruise ship industry. The courses are held on shore and at sea, at international training centers, and online. To ensure that we continue to have excellently qualified specialists and management personnel on our team, we invest in the promotion of young talents and in our employees’ career development.

AIDA Cruises has been recognized as one of the best employers in Germany by the Top Employers Institute in 2022. The international institute is renowned worldwide for its certification of outstanding people practices and, in an extensive study, annually selects the country’s Top Employers. Assessed company areas included e.g. talent strategy, training & development, career and succession planning, compensation & benefits, and the corporate culture.

Top career prospects for graduates and young professionals at AIDA – for this, we were again awarded this year with the seal “Most Attractive Tourism Employer” by trendence Institute. The independent market research and consulting company surveyed 18,000 graduates and young professionals about employers they would like to work for and their career plans.
AIDA continues to rank at the top of the industry and, in comparison to competitors, offers best prospects for a successful, professional future.

We are a member of the initiative “Fair Company” established by karriere.de, the shared portal of Handelsblatt and Wirtschaftswoche, and have committed ourselves to fair treatment of interns, students, and university graduates. In addition to adequate payment, the initiative promotes, for example, only offering internships to students – and not graduates. Since 2010, we have held the quality seal “Fair Company.”

AIDA adheres to the highest standards in training as well. This commitment was honored for the third time in a row with the title of Top Training Company 2020 by the Rostock Chamber of Industry and Commerce. This title was given to the AIDA Customer Center.

In the fall of 2007, the general assembly of the Rostock Chamber of Industry and Commerce established the award “TOP Training Company” in recognition of company training that goes beyond what is required by law and demonstrates commitment in the areas of career orientation, professional training, and specialist training.